Tag Archives: keratin

Q & A – Post Straightening Treatment Breakage

Posted on October 17, 2012 by Sonya

Question: Help!!! I think I’ve over-everythinged my fine, thin hair and now it’s breaking off and strands are just falling out in larger than normal amounts! I did the Keratin straightening treatment, have been using their supplied protein-enriched shampoo/conditioner, plus … Continue reading →

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Q and A – Too Much Protein?

Posted on January 23, 2012 by Sonya

Question: I’ve heard that some protein-based products can actually make your hair brittle. Is this true? Answer: The short answer is yes, this is true. Breakage is caused by an imbalance in hair’s elasticity. For “normal” elasticity, there must be … Continue reading →

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The Buzz About Brazilian Blowouts

Posted on December 8, 2010 by Sonya

There’s been a lot of talk about the Brazilian Blowout these days. Other names for this process are keratin hair straightening, keratin smoothing, La Brasiliana treatment, Brazilian keratin treatment, or Brazilian hair straightening. If you haven’t heard, the treatment claims … Continue reading →

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