Tag Archives: keratin

Q & A – Post Straightening Treatment Breakage

by Question: Help!!! I think I’ve over-everythinged my fine, thin hair and now it’s breaking off and strands are just falling out in larger than normal amounts! I did the Keratin straightening treatment, have been using their supplied protein-enriched shampoo/conditioner, … Continue reading

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Q and A – Too Much Protein?

by Question: I’ve heard that some protein-based products can actually make your hair brittle. Is this true? Answer: The short answer is yes, this is true. Breakage is caused by an imbalance in hair’s elasticity. For “normal” elasticity, there must … Continue reading

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The Buzz About Brazilian Blowouts

by There’s been a lot of talk about the Brazilian Blowout these days. Other names for this process are keratin hair straightening, keratin smoothing, La Brasiliana treatment, Brazilian keratin treatment, or Brazilian hair straightening. If you haven’t heard, the treatment … Continue reading

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