Every year, I look forward to going to one America’s Beauty Show. In addition to stocking up on new tools and products, it’s a great opportunity to learn and get inspired.
ABS is a huge event that takes place every year in March. Hosted by Cosmetologists Chicago (which I am a member of), the trade show features hundreds of exhibitors and vendors selling everything from nail polish to flat irons to hairspray to salon furniture. The main floor offers mostly salon-related tools and products and a separate “Face and Body” expo is dedicated to skincare. Many of the major product companies offer virtually non-stop education and model showcases at their booths. I caught Nick Arrojo working at his namesake exhibit and Stephanie Kocielski at Paul Mitchell.
The show also features “The Runway” where you can watch industry stars and their teams work their magic and present their finished work with a runway show. This year I had the pleasure of seeing Vivienne Mackinder of Intercoiffure, Irvine and Louise Rusk (who are lauching a new brand, ILKA), and Anthony Mascolo of TiGi. I watched the TiGi show in its entirety and it was really phenomenal until the power blew. D’oh! Luckily they were able to finish their models by spotlight and the lights were back up for the “big finish” catwalk.
Hands down, the highlight of the show was the color class I took with Gina Khan and Jo Blackwell-Preston. I learned several new tricks on base adjusts, removing haircolor, and a few new foil/color patterns. I loved their emphasis on modern looks that are as wearable for the average woman as they are fresh. They definitely did not agree on all points, which made it a lively discussion. I love that about hairstyling – every artist has their own unique approach.
The low point of the show happened at the end when my camera was stolen! Bummer since I had a press pass for the blog. Oh well, next year…